The Truth About Email Deliverability (And How to Fix It)
Email marketing is pointless if your emails never reach the inbox. Let’s talk about email deliverability—what affects it, and what you can do to improve it today.
Why Are Your Emails Not Reaching Inboxes?
Ever sent an email campaign expecting great results, only to realize that most of your emails landed in spam? You’re not alone. Email deliverability is a real issue that businesses struggle with daily.
Here’s the truth: Email providers like Gmail, Yahoo, and Outlook have strict filters that decide whether your email is inbox-worthy or junk. But don’t worry—fixing deliverability is possible.
Common Reasons Why Your Emails Go to Spam
1. Low Engagement Rates
If people don’t open or interact with your emails, providers assume they’re irrelevant.
2. Spammy Subject Lines
Using words like “FREE!!!” or “Act Now” can trigger spam filters. Here’s a list of spam trigger words to avoid.
3. Not Using an Authenticated Email Domain
You need to set up SPF, DKIM, and DMARC to verify your sender identity. Check if your email authentication is properly set up with Google Postmaster Tools.
4. Buying Email Lists (Big No-No!)
Sending emails to people who didn’t sign up is a surefire way to get flagged.
How to Improve Email Deliverability
✔ Use a Recognizable Sender Name
People trust emails from real names rather than “noreply@company.com.”
✔ Warm Up Your Email List
If you’ve been inactive, slowly reintroduce emails to avoid spam flags.
✔ Segment Your Audience
Not everyone on your list should receive the same email—customize based on interests and past behavior.
✔ Monitor Your Email Reputation
Use Google Postmaster Tools to check how email providers see your domain.
Need Help With Email Deliverability?
Deliverability issues can cost you sales, but I can help! At Gerong Virtual Assistance, we specialize in fixing email marketing problems and making sure your emails land where they should—the inbox.
Let’s fix your email deliverability today. Book a consultation here.
